Working With Professional Photographers
In the ever-expanding digital world, high-quality visuals have become essential for any brand or business. More than ever, potential clients and customers are attracted to a product or service based on their visual branding. Even search engines have become increasingly image-focused. Pinterest, the world’s most popular visual search engine, has over 150 million monthly active users and those users convert to customers unlike any other traditional search engine. 87% of Pinterest users have purchased a product because it was presented on this visual platform.
Perhaps you’re not selling a product, but advertising a service. Regardless of what you’re offering, beautiful images are an essential part of your sales strategy. According to a study done by Stanford University, 75% of people admitted to judging a company’s credibility based on the visual appeal of their website.
To compete in today’s market, your brand needs to stand out from the crowd with beautiful, high-quality professional photography. Hiring a professional photographer will help your company put its best foot forward in an increasingly image-based world. To ensure you get branded photography you love, here are a few things to think about when working with a professional photographer.
Think About Your Vision
What story would you like to convey with your images? What message about your brand do you want to send to potential clients or customers? Who is your target audience and what are they looking for when they consider your product? Do you want your images to look warm and friendly or are you going for something chic and stylish? Discussing these points with your photographer will help them understand the type of image you’re looking for, and this will affect the choices he or she makes on lighting, exposure, editing, etc. By discussing your vision in advance, you’re certain to get the types of images that best represent your company.
Think about how you are going to be using your images and how that may affect the composition of your shot. Different online platforms require a variety of different image sizes. Do you need a square photo for Instagram promotion or a vertical image with room for text optimized for Pinterest? Consider your size requirements and how you will be using your photos so that your photographer can create the ideal composition for your pictures.
Be Aware of Copyright
When hiring a professional photographer, it’s important to be aware of who owns the copyright to the final images as it varies in different cases. In most instances, The UK Copyright Service states that photographers retain the rights to their images and clients license them. If owning the images is important to you, consider signing a written work-for-hire agreement with your photographer.
Like most business transactions, it is important to discuss the terms of your contract upfront. This includes how many images will be edited and how many rounds of editing your photographer will do. Different freelancers offer different editing packages so consider in advance how many images you will need and how many rounds of revisions you are comfortable with. It’s always best to discuss the entire process ahead of time so there are no surprises after your photoshoot.
Working with a professional photographer is a sure-fire way to take your branding to the next level. Professional photography will showcase your work in the best possible light to catch the eyes of potential customers. No matter what your business, communication between you and your photographer is key. Helping them understand your vision will ensure your images represent the spirit of your brand and convert the casual browser into a loyal customer.
A.C. Cooper specializes in a variety of branded photography to help your business soar. Visit our portfolio to view examples of our work in advertising, interiors, art photography, product photography and more.